Customer Satisfaction Essay Example | Topics and Well Written Essays - 6750 words

Customer Satisfaction - Essay ExampleThe fruit development cycle starts with the assessment of the customers needs and ends when the design is last released. In this highly competitive environment world class organizations are supposed to implement the TQM strategy in order to continually seek erupt performance. In the world we live today, it must be amply clear thatIn fact these guiding principles are inextricably linked to each different and development of this thought along with the development of other business processes can lead to some form of a competitive advantage in the market. The modernistic view of quality is that products should totally satisfy the customers needs and expectations in every respect on a continuous basis. This new concept calls for a healthy designed product with functional perfection, providing satisfaction beyond customers expectation, excellence in service and absolute empathy with customer. TQM therefore encompasses a set of critical factors (Po well, 1995 Li et al., 2003 Arawati, 2005). In general, some of these critical factors can be identified asTop management commitment The top management of a company must be convinced enough to adopting quality control programmes. This will help in conditioning the attitude of other departmental heads to regularly monitor the quality aspect.StrategicStrategic formulation Strategic planning is a process which, through an examination of external and internal factors for an organisation, results in a set of mission, purpose, objectives, policies, plans and programmes for implementation.Customer focus A reform-minded organisation is supposed to have a strategy for quality which is based on customer perceptions of quality. Customer service after the sale of a product is considered as important as the quality of the product itself.Benchmarking It is the process of following the best in the industry. Human resource management Human resources form the life-or-death part of any organisation . They are the key players in producing and delivering quality.Supplier relationship Suppliers too have a situation in quality assurances as their role encompasses the identification, acquisition, access, positioning, and management of the resources required for the product and the company.Continuous improvement Improvement is a never ending cyclic process. Product fibre requires to be continually amend to remain in the competition.Quality information system How the quality principles are being implemented in the company and if required the management can break up to take a corrective course of action midway, is determined by the Quality Information System (QIS).It was in early 90s that the concept of Total Quality Management started being promoted as a way for business to wring out inefficiencies and boost productivity. TQM was considered the only way to effectively compete with the Japanese office in the manufacturing sector. It is a description of the culture, attitude and o rganization of a company that strives to provide customers with products and services satisfying their needs.KLEEMANNs activities1 concern both the manufacturing and