Nike and Mac for cosmetics Case Study Example | Topics and Well Written Essays - 750 words

Nike and Mac for cosmetics - Case Study Example Their products have been used by major sporting personalities and have achieved the traits they are so much advertised to have. This company has gained the loyalty of its customers over the years such that buying a sporting shoe, or any other sporting equipment from another company is quite difficult. Nike enjoys this loyalty through increased sales and reduced marketing efforts since their brand is already known and trusted. The brand image that this sporting company has created for itself is a result of hard work and implementation of appropriate strategies to gain the confidence of customers. This company also used pathos to sell their sporting products. This emotional appeal is seen in their use of heroic images to create an emotional attachment with consumers. The use of a successful sports figure creates a feeling of victory in customers, and they end up buying Nike’s products. Some of these advertisements are designed in a manner showing how a hero in Nike wear subdues an enemy who seems rather unbeatable. Such an advertisement is a great advertisement tool in that it captures the inner feelings of a person. It has been a successful strategy over the years, an example being the Air Jordan. Nike products with this name were associated with Michael Jordan, one of the greatest basketballers that ever played in the NBA. With such an association of greatness, consumers are bound to buy these products. The logos part of marketing the Nike products is the fact that they give what they market. A case in point is the comfort in their running shoes and the cushion associated with them. Their shoes can be credited with the best comfort in running shoes as said in their advertisements. The same applies for the flex grooves of the shoe soles. They work just as they are prescribed to. They give the best running experience an athlete would wish for. People have praised Nike for the honesty

Reflection Essay Example | Topics and Well Written Essays - 750 words - 8

Reflection - Essay Example Additionally, the PowerPoint also help to present the understanding that racial profiling is basically an ineffective means of accomplishing whatever task the individual sets out to do. In short, racial profiling only helps due to the fact that it creates a situation in which expectation for a given activity or behavior is created within the mind of the profiler. Another powerful complement of understanding this was the fact that racial profiling oftentimes helps to make stereotypes more powerful. By treating an entire group of people within a certain way, it becomes more likely that these individuals would begin to identify with the way they are treated and exhibit more and more signs of adherence to these stereotypes. Ultimately, within everyday life and within an increasingly globalized world, the extent and level to which racial profiling can be used for any positive benefit is all but nonexistent. Similarly, although there was a great deal of information presented with regards t o diversity and different communication styles that men and women often times engage, the most important aspect of this particular piece of research was due to the fact that it is necessary for the reader/participant to always be mindful of the fact that different people communicate via different styles. Although such an understanding is somewhat dangerous due to the fact that it can create an expectation that men and women are inherently different and behave/communicate via entirely different standards, this is not always the case. Rather, it is important for the stakeholder to realize that women and men are able to express themselves in different ways and two different extents. This mere ability does not mean that they will always do so. From a leadership perspective, it is important to understand this due to the fact that the reader will both be leading man and women regardless of the organization or business entity to which they are responsible. In this way, within one’s personal life, it is necessary to always seek to interact with others so that a type of baseline of communication is represented within the conversation. Although this may seem somewhat obvious, it is oftentimes neglected and can ultimately result in a breakdown of communications and/or a misunderstanding of key information with regards to stakeholders within either of the genders. Lastly, with respect to the PowerPoint presentation concerning extroverts and introverts, the most powerful understanding that this student gained from this presentation was with regards to the fact that neither being an introvert nor an extrovert is necessarily better than the other. All too often within our culture, we are taught that an extrovert will succeed whereas an introvert will ultimately fail within the business environment. However, as the PowerPoint noted, a diversity of these individuals required within disbarment as a means of ensuring that specific strengths within the organization can be spoken to leverage. Whereas the extroverted personality is more likely to engage with others and be outgoing/bold, the introvert is more likely to be a problem solver work quietly within their own respective field. Most importantly, from the information that was provided within the particular PowerPoint presentation, it was noted that both introverts and extroverts have the potential to make exceptional leaders. Whereas leadership has almost always been understood as something that was needful of an extroverted person,